In March 2006, Mr. Eliasch purchased 400,000 acres of Amazon Rainforest from a wood logging company in Brazil. The land is estimated to have cost £8m pounds sterling (US $14m). His plot is located just north of the Madeira River and 1,600 miles (about 2,590km) northwest of Rio de Janeiro. His environmental beliefs and passion for saving the planet was the main reason for his purchase, saying: “The Amazon is the lung on the world”. Mr. Eliasch will also let scientists use his land to explore and search for undiscovered species.