Since 2006, Jonathan Goldsmith has played The Most Interesting Man In The World in a popular series of ads for Dos Equis. His catchphrase — “I don’t always drink beer. But when I do, I prefer Dos Equis” — has worked its way into Internet culture.
Executives from Heineken USA, which owns Dos Equis, told Ad Age that the ad campaign will continue with a new actor.
He tried out for the Most Interesting Man role at the suggestion of his then-agent and now wife, Barbara … His Fernando impression delighted the audition room, but Goldsmith almost didn’t get the part. Here’s more from the NPR interview:
“Barbara received a call from Joe Blake, the casting director. He told Barbara that they loved Goldsmith’s performance, but they felt like they had to go younger.
” ‘And in her infinite wisdom, she took a long pause and she said, “Joe, how can the most interesting man in the world be young?”‘ Goldsmith says. ‘He said, “I’ll get back to you.” ‘
“Soon after, the casting director called back. He got the part.”