‘The Most Interesting Man in the world’ almost didn’t get the part because he was “too old”

Since 2006, Jonathan Goldsmith has played The Most Interesting Man In The World in a popular series of ads for Dos Equis. His catchphrase — “I don’t always drink beer. But when I do, I prefer Dos Equis” — has worked its way into Internet culture.


Executives from Heineken USA, which owns Dos Equis, told Ad Age that the ad campaign will continue with a new actor.

He tried out for the Most Interesting Man role at the suggestion of his then-agent and now wife, Barbara … His Fernando impression delighted the audition room, but Goldsmith almost didn’t get the part. Here’s more from the NPR interview:

“Barbara received a call from Joe Blake, the casting director. He told Barbara that they loved Goldsmith’s performance, but they felt like they had to go younger.

” ‘And in her infinite wisdom, she took a long pause and she said, “Joe, how can the most interesting man in the world be young?”‘ Goldsmith says. ‘He said, “I’ll get back to you.” ‘

“Soon after, the casting director called back. He got the part.”

Read More at NPR