How Lamborghini went from manufacturing tractors to luxury sports cars

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Ferruccio Elio Arturo Lamborghini was an Italian industrialist and his mechanical know-how led him to enter the business of tractor manufacturing in 1948, when he founded Lamborghini Trattori. Lamborghini’s increasing wealth allowed him to purchase faster, more expensive cars than the tiny Fiats he had tinkered with during his youth.

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In 1958, Lamborghini traveled to Maranello to buy a Ferrari 250GT, a two-seat coupé with a body designed by coachbuilder Pininfarina. Lamborghini thought Ferrari’s cars were good, but too noisy and rough to be proper road cars, categorizing them as repurposed track cars with poorly built interiors. After successfully modifying one of his personally-owned Ferrari 250GTs to outperform stock models, Lamborghini gained the motivation to pursue an automobile manufacturing venture of his own, aiming to create the perfect touring car that he felt no one could build for him.

Lamborghini believed that a grand tourer should have attributes that were lacking in Ferrari’s offerings,  as a clever businessman, Lamborghini also knew that he could make triple the profit if the components used in his tractors were installed in a high-performance exotic car instead.

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